This was an unique project conceived by Randy Clark, then vp marketing at Symyx. Basically its a value map for sales to use in a one-to-one encounter with customers. The map is on the white side, and beginning with the customer’s prime value—Innovation, Risk and/or Cost, the sales personwith the customer can mapthe route through the customer’s value chain to the appropriate Symyx product.

Customer finds their value model, Innovation, Risk and/or Cost and works thier way from the left to the right through the various customer processes in their workflow fit, until arriving at product(s). Click on the image to see the pdf. The cover is on top right and it unfolds to 24x36 inches. You can see examples of the unfolded sides below and click on the cover above to see a pdf where you can see the detail. The pdf has both pages. Its a unique sales tool and worth looking at . This is a map showing the way to where can Symyx customers find their value in Symyx products.